• 高速高炮广告的优势
  • 本站编辑:杭州加艺钢构有限公司发布日期:2018-08-08 10:22 浏览次数:
一:持久性强
 
First: strong persistence
 
 
 
同其他类型的户外广告一样,高速高炮广告可以全天候24小时的矗立在高速公路边展示广告,而且因为其位置远离城市,受政策影响较小,只要设置合理,可以长时间的保持稳定。
 
Like other types of outdoor advertising, high speed antiaircraft ads can stand on the side of the highway 24 hours to display advertisements, and because their position is far away from the city, the policy is less affected by the policy, so long as it is set, it can remain stable for a long time.
 
 
户外广告系列:高速高炮广告分析
 
Outdoor advertising series: analysis of high speed artillery advertising
 
 
 
二:印象深刻
 
Two: deep impression
 
 
 
高速公路旁一般没有什么其他的建筑物,巨大的广告牌可以说是公路上目标受众视野中的唯一信息源,带有半强迫性质的将广告信息投入受众的印象中,而且高速高炮的尺寸巨大,在受众的视觉印象中非常突出,如果在广告内容上再进行一番精心设计,广告大牌的视觉震撼力与环境单一性带来的半强迫性一定会给受众带去极强的印象。
 
There are no other buildings beside the highway. A huge billboard can be said to be the only source of information in the vision of the target audience on the road. It has a semi compulsive character to put advertising information into the audience, and the size of the high speed cannon is huge. It is very prominent in the audience's visual impression, if it is in the advertisement. With more elaborate design, the visual shock of the billboards and the semi-compulsive nature of environmental singularity will certainly give the audience a strong impression.
 
 
 
三:标准化
 
Three: Standardization
 
 
 
高速高炮广告一般都是具有标准的尺寸,在设计上美观大方,在布局和气势上更加的壮观,以此可以增加受众对广告的接受度,毕竟整齐、标准的东西还是更加容易让人接受。
 
High speed artillery advertising is generally a standard size, elegant in design, more spectacular in the layout and momentum, so that the audience can increase acceptance of the advertising, after all, neat, standard things or more easy to accept.
 
 
 
户外广告系列:高速高炮广告分析
 
Outdoor advertising series: analysis of high speed artillery advertising
 
 
 
四:目标受众大
 
Four: the target audience is big
 
 
 
随着这几年人们经济条件的变好以及高速公路网的发达,通过高速公路出行的人次和里程数都呈逐年递增状态,尤其是节假日期间,庞大的人群也给高速高炮广告带来了庞大的目标受众。
 
With the improvement of economic conditions and the development of the expressway network in recent years, the number of passengers and mileage are increasing year by year through the expressway, especially during the holidays, the huge crowd also brings a huge target audience to the high speed antiaircraft advertisement.
 
 
 
五:成本低
 
Five: low cost
 
 
 
比起动辄成百上千万的互联网广告,几乎所有户外广告的平均千人成本都较低,因此这也是吸引众多品牌主投放高速高炮广告的优势之一。
 
The average cost of almost all outdoor advertisements is lower than the hundreds of millions of Internet ads, which is one of the advantages to attract many brand owners to launch high speed antiaircraft ads.
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