Outdoor advertisements are divided into highway advertisements, downtown landing advertisements, roof advertisements, LED display screens, body advertisements and so on. Outdoor anti-aircraft advertisements are undoubtedly the first choice of many advertising companies. Here's a look at the unique charm of outdoor anti-aircraft advertising:
Coverage refers to the advertising effect that a kind of media advertisement can produce, which covers the crowd and the size of the region. Highway advertisement is undoubtedly the most extensive coverage in many outdoor media, because it is located in the easy-to-observe position of the highway section, and can be seen from the people who are traveling at one end of the highway and the other end of the highway, that is to say, a sign covers at least one part of the highway. Two cities, and often a high-speed through more than a dozen or twenty cities, then its actual coverage area has far exceeded the scope of other outdoor media.
2. Cost-effective ratio
Outdoor anti-aircraft artillery advertising is the lower price of all other traditional media, and if the provincial capital interchange high-speed, first-tier cities interchange high-speed, traffic will multiply, cost-effective ratio is more prominent.
What are the advantages of outdoor anti-aircraft artillery advertising
3. Target population
Unlike other outdoor media, the target group of anti-aircraft artillery is the clearest in all outdoors. Businessmen and travelers decide that anti-aircraft artillery is favored by many specific industries, such as large and medium-sized enterprises that need to attract investment, and brand awareness needs to be regional. Enhanced enterprises, their users are these groups, and these groups are their main users and potential distributors.
4. Visit Rate
In outdoor media, the advertising time of LED display screen is the shortest, mostly between 10 seconds and 30 seconds, and the cycle interval is usually a few minutes, which leads many consumers not to see the advertisement because of this time difference. Urban advertisement is very purposeful because of the busy life of urban people, rushing to travel, rushing to contact, even one piece. Big billboards may just glance at him and then go around, because they are insensitive to this kind of advertisement, and high-speed advertisement is totally different from others. He takes advantage of people's psychological blank in the journey, or when they are bored, they form a deep impression, fresh pictures and special forms of advertisement to travel. Visual enjoyment on the way makes most people happy to enjoy the advertisement. The browsing rate can reach 70%, which is the easiest exposure for all outdoor media.
5. Propaganda effect
Business travelers are mostly on the highway. There are many middle-level cadres and bosses in many enterprises. They are potential distributors, partners and consumers of many enterprises. Because the anti-aircraft gun itself gives people a high-end brand concept. It is generally understood that the enterprise has enough strength to give them a burst of anti-aircraft guns since it spends high prices to make them. Shocking publicity effect, to achieve the maximum effect of all outdoor media.
What are the advantages of outdoor anti-aircraft advertising? The outdoor anti-aircraft artillery advertising media has the characteristics of wide coverage, high cost performance and high browsing rate, which can bring good publicity effect for advertisers.