• 户外高炮广告的优势是什么
  • 本站编辑:杭州加艺钢构有限公司发布日期:2019-03-30 15:20 浏览次数:

户外广告细分为高速公路广告,市区落地大牌广告,楼顶大牌,LED显示屏,车身广告等,而其中的户外高炮广告无疑是很多广告公司的首选。下面来了解户外高炮广告的独特魅力:

  1、覆盖面

  覆盖面指一种媒体广告所能产生的广告宣传效果覆盖人群面,地域面的大小,而高速公路广告在众多户外媒体中无疑是覆盖面最广泛的,因为它地处高速路段易于观察的位臵,从高速的一端和高速路另一端来往的人群都能看到广告位,也就是说一块牌子至少覆盖了两个城市,而往往一条高速上面通过十几个二十几个城市,那么它的实际覆盖区域已经远远超过其他户外媒体的范围。

  2、性价比

  户外高炮广告是所有其它传统媒体中价格较低的,而如果是省会互通高速,一线城市互通高速,车流量将是成倍的增长,性价比更加凸显。

户外高炮广告的优势是什么

  3、目标人群

  和其他户外媒体的不同,高炮的目标人群是所有户外中最为明确的,商务人士,在外旅行人士,这就决定了高炮受到了很多特定行业的青睐,比如需要招商的大中型企业,品牌知名度需区域性。提高的企业,他们的用户就是这些人群,而这些人群中是他们的主要用户和潜在的经销商。

  4、浏览率

  户外媒体中LED显示屏的广告播出时间是最短的,大多数是10 秒到30秒之间,而且是轮回间隔一般为几分钟一次,而这就导致很多消费者因为这个时间差而没有看到这个广告,市区广告由于现在的城市人都在忙碌中生活,匆匆赶路,忙于联系,目的性很强,即使一块很大的广告牌挡在他的面前也许只会瞄上一眼然后绕过去,因为他们对这种广告已经到了麻木不仁的程度,而高速广告是完全不同于其他的,他是利用人们在旅途中的心理空白,或是百无聊赖的时候随意一瞥便形成了深刻的印象,新鲜的画面和特殊的广告形式给旅途中人一种视觉上的享受,从而使大部分人乐于去欣赏这个广告,浏览率可达70%,是所有户外媒体最容易曝光的。

  5、宣传效果

  公路上大多是商务旅行人士,这里不乏众多企业的中层干部,老总,他们是很多企业的潜在经销商,和潜在的合作伙伴并且也是消费者,因为本身高炮就给人一种高端品牌的概念,通俗理解就是这个企业既然花高价出资做高炮,实力肯定也够雄厚,足以给他们一阵震撼的宣传效果,达到所有户外媒体效果的最大化。

  户外高炮广告的优势是什么?户外高炮广告媒体具有覆盖面广、性价比高、较高浏览率等特点,能够为广告主带来很好的宣传效果。
 

Outdoor advertisements are divided into highway advertisements, downtown landing advertisements, roof advertisements, LED display screens, body advertisements and so on. Outdoor anti-aircraft advertisements are undoubtedly the first choice of many advertising companies. Here's a look at the unique charm of outdoor anti-aircraft advertising:
 
 
1. Coverage
 
 
Coverage refers to the advertising effect that a kind of media advertisement can produce, which covers the crowd and the size of the region. Highway advertisement is undoubtedly the most extensive coverage in many outdoor media, because it is located in the easy-to-observe position of the highway section, and can be seen from the people who are traveling at one end of the highway and the other end of the highway, that is to say, a sign covers at least one part of the highway. Two cities, and often a high-speed through more than a dozen or twenty cities, then its actual coverage area has far exceeded the scope of other outdoor media.
 
 
2. Cost-effective ratio
 
 
Outdoor anti-aircraft artillery advertising is the lower price of all other traditional media, and if the provincial capital interchange high-speed, first-tier cities interchange high-speed, traffic will multiply, cost-effective ratio is more prominent.
 
 
What are the advantages of outdoor anti-aircraft artillery advertising
 
 
3. Target population
 
 
Unlike other outdoor media, the target group of anti-aircraft artillery is the clearest in all outdoors. Businessmen and travelers decide that anti-aircraft artillery is favored by many specific industries, such as large and medium-sized enterprises that need to attract investment, and brand awareness needs to be regional. Enhanced enterprises, their users are these groups, and these groups are their main users and potential distributors.
 
 
4. Visit Rate
 
 
In outdoor media, the advertising time of LED display screen is the shortest, mostly between 10 seconds and 30 seconds, and the cycle interval is usually a few minutes, which leads many consumers not to see the advertisement because of this time difference. Urban advertisement is very purposeful because of the busy life of urban people, rushing to travel, rushing to contact, even one piece. Big billboards may just glance at him and then go around, because they are insensitive to this kind of advertisement, and high-speed advertisement is totally different from others. He takes advantage of people's psychological blank in the journey, or when they are bored, they form a deep impression, fresh pictures and special forms of advertisement to travel. Visual enjoyment on the way makes most people happy to enjoy the advertisement. The browsing rate can reach 70%, which is the easiest exposure for all outdoor media.
 
 
5. Propaganda effect
 
 
Business travelers are mostly on the highway. There are many middle-level cadres and bosses in many enterprises. They are potential distributors, partners and consumers of many enterprises. Because the anti-aircraft gun itself gives people a high-end brand concept. It is generally understood that the enterprise has enough strength to give them a burst of anti-aircraft guns since it spends high prices to make them. Shocking publicity effect, to achieve the maximum effect of all outdoor media.
 
 
What are the advantages of outdoor anti-aircraft advertising? The outdoor anti-aircraft artillery advertising media has the characteristics of wide coverage, high cost performance and high browsing rate, which can bring good publicity effect for advertisers.
我们联系您

如果您需要任何技术协助及采购咨询,或者对我们产品有任何建议,可直接输入您的联系方式,我们对应的专业人员会尽快与您取得联系。

您联系我们

地址:浙江省杭州市萧山区瓜沥镇瓜沥互通与青六线交叉口

电话:0571-87678110 传真:0571-87190816 Email:[email protected] 企业QQ:188179893

浙公网安备 33010402002528号

顶部 反馈 微信二维码

扫描二维码用手机看文章