Walking on the street, you can see all kinds of outdoor Kanban advertisements. What should we pay attention to if we want to make the outdoor Kanban media more attractive? The following will introduce you to the matters that should be paid attention to when designing this media:
Outdoor billboards mainly choose places with large traffic and large traffic, in the form of medium-sized to super-large billboards.
In recent years, T-shaped billboards with outer columns have been introduced into urban viaducts and some main roads, and the advertising effect is ideal.
Kanban advertising pictures can be painted, painted, or mounted with spray-painted advertising pictures.
Attention should be paid to the design of outdoor Kanban advertisements
Kanban lighting should be considered at night, so that Kanban can be divided into eye-catching at night and prolong the advertising time of Kanban.
The object of Kanban advertisement is dynamic pedestrians, so the first step of design should take into account three factors: distance, perspective and environment. Common Kanban advertisements are usually rectangular and square. The design should be based on the specific environment, so that the appearance and background of the advertisement can be coordinated to produce visual aesthetics. Shape and size need not be unified, but can be diversified. The most important thing is to ensure good gaze effect and achieve the purpose of propaganda.
Pedestrians are unwilling to accept the tedious pictures. Only by using concise pictures and revealing forms, can we attract people to see advertisements. The simpler the pictures are, the higher the value of attention of buyers. Therefore, the design of outdoor Kanban pays attention to prompting and the combination of pictures and texts.
In Kanban advertising, graphics can attract people's attention most. When designing, we should try to be concise and eye-catching, and generally put them in the visual center. This can effectively catch the viewer's sight, guide them to read the advertising text further, and stimulate resonance.