• 户外看板广告设计时应注意
  • 本站编辑:杭州加艺钢构有限公司发布日期:2019-03-30 15:22 浏览次数:

走在街上,随处可见的就是各种户外看板广告,要想让户外看板媒体更具吸引力该怎么做,需要注意些什么呢?下文将为您介绍该媒体设计时应该注意的事项:

  户外广告路牌主要选择人流量、车流量大的地点,形式由中型到超大型的广告牌。

  近年来在城市高架道路及若干主干道引进外柱式T型广告牌,广告宣传效果较为理想。

  看板广告画面可以用颜料、油漆绘制,也可以用喷绘输出的广告画面装裱。

户外看板广告设计时应注意

  看板应考虑夜间灯光照明,这样看板在夜间分为醒目并延长了看板广告宣传时间。

  看板广告的对象是动态中的行人,所以设计的第一步要考虑到距离、视角、环境三大因素,常见的看板广告一般是长方形和方形的,在设计是要根据具体的环境而定,使广告的外形与背景协调,产生视觉美感。形状和大小不必统一,可多样化,最重要的是要确保良好的注视效果,达到宣传的目的

  繁琐的画面,行人是不愿接受的,只有出奇制胜的以简洁的画面和揭示性的形式,才能吸引大家来看广告,画面越单纯,购买者的注意值也就越高所以户外看板设计要注重提示性,图文并貌。

  在看板广告中,图形最能吸引人们的注意力,在设计时要力求简洁醒目一般放在视觉中心位置,这样能有效抓住观者视线,引导他们进一步阅读广告文案,激发共鸣。

Walking on the street, you can see all kinds of outdoor Kanban advertisements. What should we pay attention to if we want to make the outdoor Kanban media more attractive? The following will introduce you to the matters that should be paid attention to when designing this media:
 
 
Outdoor billboards mainly choose places with large traffic and large traffic, in the form of medium-sized to super-large billboards.
 
 
In recent years, T-shaped billboards with outer columns have been introduced into urban viaducts and some main roads, and the advertising effect is ideal.
 
 
Kanban advertising pictures can be painted, painted, or mounted with spray-painted advertising pictures.
 
 
Attention should be paid to the design of outdoor Kanban advertisements
 
 
Kanban lighting should be considered at night, so that Kanban can be divided into eye-catching at night and prolong the advertising time of Kanban.
 
 
The object of Kanban advertisement is dynamic pedestrians, so the first step of design should take into account three factors: distance, perspective and environment. Common Kanban advertisements are usually rectangular and square. The design should be based on the specific environment, so that the appearance and background of the advertisement can be coordinated to produce visual aesthetics. Shape and size need not be unified, but can be diversified. The most important thing is to ensure good gaze effect and achieve the purpose of propaganda.
 
 
Pedestrians are unwilling to accept the tedious pictures. Only by using concise pictures and revealing forms, can we attract people to see advertisements. The simpler the pictures are, the higher the value of attention of buyers. Therefore, the design of outdoor Kanban pays attention to prompting and the combination of pictures and texts.
 
In Kanban advertising, graphics can attract people's attention most. When designing, we should try to be concise and eye-catching, and generally put them in the visual center. This can effectively catch the viewer's sight, guide them to read the advertising text further, and stimulate resonance.
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