• 选择户外广告要考虑什么?
  • 本站编辑:杭州加艺钢构有限公司发布日期:2020-01-09 20:56 浏览次数:
一般在户外能看得到的广告都可被统称为户外广告。户外广告作为一个平面媒体,它能快速直观地进入人们的视线,提高产品的知名度。下面小编来给大家列举一下当我们选择投放户外广告时需要考虑的因素吧! 
 
      宣传效果。户外广告既省钱,宣传效应又强,推广范围又广。特别是在街头上灯箱广告和夜晚的霓虹灯广告,既醒目又刺眼。还能够美化环境。走在大街上人人都愿意去看一眼。而公车车体广告更是驰骋户外,穿街走巷无处不到,车水马龙中一路都看到。并且,在现在这个高速发展的信息时代愿意整天呆在家里看电视的人越来越少。这就是户外广告可以达到的宣传效果。
 
经济因素。户外广告的宣传时间比其他仍何媒体的广告时间都要长,因为它经济。做一次户外广告费用几乎只有一次电视广告的费用是的一半。如一个户外灯箱广告位,一般商家和广告公司都是签做一年或两年的时间。只有及少数的昂贵霓虹灯广告才做一年与半年的,因为实惠。
 
易操作性。户外广告可以不断期的维修和护理,还可以更换改装等。如在一个城市的每一条街道都可以树立一个小型的灯箱广告或霓虹灯广告。。随著科技的进展,三面翻广告牌除了提供更多画面展示外,还更容易操控,更可靠,更容易保养。简言之,自然是这类转动广告牌比静止广告牌收益更大。
 
信息容量。户外广告比较多的缺点是没能及时的更换信息。这样就使户外广告不能及时的展现出自己比较新的信息。户外广告其实很容易遭受损坏,比如一些不可抗因素,暴雨,大雪,台风都会对户外广告产生影响。时间久了,户外广告的海报会褪色,审美疲劳,需要及时查看更换新的海报。

Generally can see the advertisement in the outdoor can be called the outdoor advertisement collectively. Outdoor advertising as a print media, it can quickly and directly enter people's line of sight, improve the visibility of products. Here is a list of factors to consider when choosing to advertise outdoors! Publicity effect. Outdoor advertising not only saves money, publicity effect and strong, wide promotion. Especially in the street light box advertising and night neon advertising, both eye-catching and dazzling. And beautify the environment. Walk down the street and everybody wants to take a look. But the bus body advertisement is gallops the outdoor, crosses the street to walk the alley everywhere, in the vehicle flood malone all the way to see. And, in this fast-moving information age, fewer and fewer people are willing to stay home and watch TV all day. This is what outdoor advertising can achieve. Economic Factors. Outdoor advertising takes longer than any other media because of its economy. An outdoor commercial costs almost half as much as a TV commercial. Such as an outdoor light box advertising bit, the General Business and advertising companies are signed to do a year or two of time. Only and a few expensive neon advertising only to do a year and half of the year, because affordable. Maneuverability. Outdoor advertising can be continuous maintenance and care, but also can be replaced and refitted. Such as in a city every street can be set up a small light box advertising or neon advertising. With the development of technology, the three-turn billboard is easier to operate, more reliable and easier to maintain besides providing more picture display. In short, it is natural that such a rotating billboard is more profitable than a stationary billboard. Information capacity. The biggest disadvantage of outdoor advertising is the failure to replace information in a timely manner. This makes outdoor advertising can not be timely display of their latest information Outdoor advertising is actually vulnerable to damage, such as some force majeure factors, heavy rain, heavy snow, typhoons will have an impact on outdoor advertising. Over time, outdoor advertising posters will fade, aesthetic fatigue, the need to see a timely replacement of posters.
我们联系您

如果您需要任何技术协助及采购咨询,或者对我们产品有任何建议,可直接输入您的联系方式,我们对应的专业人员会尽快与您取得联系。

您联系我们

地址:浙江省杭州市萧山区瓜沥镇瓜沥互通与青六线交叉口

电话:0571-87678110 传真:0571-87190816 Email:[email protected] 企业QQ:188179893

浙公网安备 33010402002528号

浙ICP备11041224号-1
顶部 反馈 微信二维码

扫描二维码用手机看文章